A3C Festival
During my time with the small advertising agency VOEU, I helped put together a bid to work with the A3C Festival, a festival centered on finding a crossroads between tech and Hip/Hop culture. Below are some of the assets I created for the bid (everything shown here is something I was directly/solely responsible for).
Beyond establishing the general look & feel, and the tickets at the top, I created a variety of mock-ups to show the brand in action. Every event at the festival fell into one of two categories: tech/business, or music. Above is a mock-up of a music poster - yellow was the brand color given to these events. Below, in blue, is an example of the tech/business poster, as well as a context shot of both.
Like any good festival worth its salt, this one would need merch. Especially at festivals with talks and presentations, visitors are likely to pick up a number of things they don't want to hold, making branded, complimentary totes a perfect touch.
